Marketing

Course Content.

Note 1 Introduction to Marketing

Note 2 Marketing Environment

Note 3 Product Classifications

Note 4 Channels of Distribution

Note 5 The role of Middlemen in Marketing Activities

Note 6 Product Life Cycle and New Product Development

Note 7 The Marketing Mix

Note 8 Market Segmentation

Note 9 Packaging

Note 10 Branding

Note 11 Labelling

Note 12 Price Policies and Practices

Note 13 Marketing Communication

Note 14 Advertising and Publicity

Note 15 Personal Selling and Sales Promotion

Note 16 Marketing Research and its Applications

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The Core Courses:

1.      Accounting                                

2.      Economics

3.      Marketing

4.      Human Resources Management

5.      Finance

6.      Operations Management

Elective Courses:

1.      Auditing

2.      Taxation

3.      Communication Skills

4.      Insurance

5.      Banking

6.      Strategic Management

t      Theory of Management