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Demand For Money



 
Money just like every other commodity has its own demand and supply. However, money has certain qualities, or characteristics, or attributes, which distinguishes it from other commodities. Money does not need to be converted to any other thing before it is used to pay for other goods and services. It is the most
liquid of all commodities. Money confers to the holder a general purchasing power. Once you hold money, you can get other commodities. The most distinguishing feature of money is that it is a medium of exchange. It is generally accepted in settlement of financial obligations. Now, we know that money serves as a medium of exchange and a store of value. People, therefore, demand to hold money in order to utilize these services.

Broadly speaking, there are three motives or reasons why people prefer to hold money instead of other
assets. They are the Transactionary Motive, the Precautionary Motive and the Speculative Motive. This unit,
therefore, presents a detailed discussion of the demand for money.

 

Demand for Money

Each individual or person tries to hold his wealth in any of two broad forms. It is either held as idle cash
balances which yield no income or held as non-cash assets such as securities, houses, bags of rice, vehicles
and other commodities. These other commodities yield some income, appreciate or depreciate in value over
time. Wealth held as idle cash balances guarantees no income, instead it reduces in value during inflation. The
decision to hold money as cash balances instead of spending it immediately in buying other assets is called the
demand for money. Demand for money, therefore, refers to the total amount of money balances that people
want to hold for certain purposes.

 

The Liquidity Preference Theory

If an individual decides to hold all his wealth in the form of other wealth-creating or financial assets, he faces
the danger of illiquidity (that is, having no cash to settle his immediate illiquidity obligations). To avoid the
danger of illiquidity, he may prefer to hold money instead of other assets. This is what Lord J. M. Keynes
called Liquidity Preference. Liquidity Preference is the extent to which a person prefers to hold cash balances
instead of parting with it or keeping his wealth as other assets. Keynes propounded the Liquidity

Preference theory, which states that “the stock of money held by the public will vary inversely with the rate
of interest (price of money).” The higher the return on income-yielding assets, the less likely it is that cash
will be held. There is a level to which interest rate will reach and people will no longer be
willing to invest at all. This level is called the Liquidity trap level.

Apart from the level of income and rate of interest generated by other assets, there are other determinants
of how much a person will be willing to hold as cash. These other factors include interval between pay days,
general price level, level of expenditure, and availability of credit. These factors are, however, influenced by
the level of income. Other factors such as a person’s attitude towards risks and expectations are equally
influenced by the rate of return (or Interest Rate). When interest rates are high, more people will be willing
to take risk.

 

Motives for Holding Money (DD for money)

Whoever is holding money is holding it to enable him get something else. Each person has his own reasons for
holding money, and not because he wants to chew the paper called money. The demand for money is,
therefore, said to be a derived demand.
Lord John Maynard Keynes who propounded the Keynesian theory identified three reasons that prompt
people to hold money. These reasons are transactions, precautionary and speculative.

i Transactions Motive
The first reason people hold money balances is to enable them pay for their normal day-to-day transactions.
People hold money as a medium of exchange. It is generally accepted by individuals and firms in payment for
goods and services.
Keynes observed that the level of transaction undertaken by individuals and society as a whole has a
stable relationship with the level of income. Keynes, therefore, confirmed that “the demand for money for
transactionary purposes was proportional to the level of income”. This means that the higher the income
level, the larger the amount held for transaction purpose. 

The Monetarists led by Milton Friedman also agreed
that “the demand for money will be proportional to the level of income for each individual and hence for the
aggregate economy. Therefore, money is held for the purchase of goods and services because of the non-synchronization
of the periods of income receipts and their disbursements. This is determined directly by the
level of income.

ii Precautionary Motive
The term “Precautionary Motives” refers to the desire to hold cash balances in order to meet expenditures
which may arise due to unforeseen circumstances such as sickness and accidents. Uncertainties are a reality
of life. We can never be quite certain what payments we have to make in the future. Lacking certainty we,
therefore, arm ourselves with money against emergencies. Like the transaction motive, it is relatively interest-
inelastic unless the rate of interest is really very high.

As the case of transactions motive, the amount of money an individual holds for precautionary purposes is
also dependent on the level of Income. The higher the level of income, the more the amount held for precautionary purposes. Both Keynesians and monetarists agree on this point.

iii Speculative Motive
The third reason why people hold money is to enable them speculate on the possible outcome of business
events. If people expect prices to fall in the near future, for instance, they can suspend further purchase now,
and hold more money waiting to buy when prices will fall. In the same way, if people think that prices are
relatively low now and expect prices to rise in the near future they will use their money to buy financial
assets which they will sell later when prices will rise. The amount of money for speculative purpose is not
based on the level of income. It is determined by what people expect to gain or to lose by holding other
assets. This expected gain or loss depends on the interest rate.
Lord Keynes used movement in bond prices to illustrate the speculative motive for holding money and how
this is influenced by interest rates.

 (i) Transaction Motive: The desire to keep or hold money for the day-to-day transactions;
(ii) The Precautionary Motive: Necessary in order to meet up with unforeseen circumstances or
unexpected expenditure;
(iii) Speculative Motive: People also keep money with the hope of using such money kept in making
quick money.

 

Determinants of Money Demand

Apart from the factors identified by Keynes, other factors were later identified by Professor Milton Friedman
in his modern quantity Theory of Money. These include the price level, the rate of change of prices or
inflation real permanent income or wealth and return on bonds and equities. Therefore, the determinants of
money could be seen as
(a) Income
Demand for money varies directly with the level of income, that is, the higher the level of income, the higher the level of income, the higher the level of money demand.
(b) Interest Rate
Demand for money varies inversely with the interest rate.
(c) Price level
There is direct positive relationship between money demand and the price level.
(d) The Rate of Price Changes
Inflation rate varies inversely with money demand. This is a weak determinant of money.
(e) Real Permanent Income
Real permanent income or wealth varies directly with money demand.
(f) Return on Bonds and Equities
The higher the return on bonds and equities the lower the demand for money.

 

Quantity Theory of Money

The classical quantity theory of money was developed by Irwin Fisher in 1911 and was generally accepted
view until the 1930’s about the relationship between the amount of money in economy or circulation and the
level of prices. It is a theory about how much money supply is needed to enable the economy to function.
The quantity theory took the view that money was used only as a medium of exchange to settle
transactions involving the demand and supply for goods and services. The theory is based on the simple identity between total money spend and the price level in the economy. This is illustrated with an equation.
Where M – is the money supply
MV = PT
V – is the velocity of circulation i.e. the rate at which money changed hands in the society.
P – is the Price level
T – rate of Transaction

Given the assumption that ‘V’ and ‘T’ are constant, the price level ‘P’ varies directly with the amount of
change in money supply i.e. P = MV/T

 

Criticisms of Quantity Theory of Money

Today, no one accepts that the influence which money has on the economy can be explained in terms of a
simple quantity theory. To a lesser or greater extent, they would question the three key assumptions necessary
to convert the equation of exchange into a theory of the determination of prices. As we have seen, these
three key assumptions were:
· the velocity of circulation of money is constant.
· the stock of money is an instrument which can be controlled.
· Say’s Law (supply creates its own demand) will operate.

The validity of these three assumptions is critically on the grounds that
(a) prices cannot respond quickly to changes in money supply;
(b) an increase in the distribution of wealth might result from an increase in the money supply and
price levels;
(c) if people expect price to rise, they might decide to hold more of their wealth in physical asset and
less in money and so the velocity of circulation will fall;
(d) people must be fooled by inflation.

 

Conclusion

Money is such an important asset in the asset market and this is why people choose to hold it. A person’s
decision about how much money to hold (his or her money demand) is part of a broader decision about how
to allocate wealth among the various assets that are available. This analysis demonstrate that the price level
in an economy is closely related to the amount of money in the economy.

 

Summary

In this unit, we have succeeded in stating that The Demand for Money is the total amount of money that
people choose to hold in their portfolios. The principal macro-economic variables that affect money demand
are the price level, real income and interest rates. The Quantity Theory of Money is an early theory of money
demand that assumes that velocity is constant, so that money demand is proportional to income.
The motive for holding money can be divided into three motives namely: Transactional motives, Precautionary
motives and the Speculative Motives.



 

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