1.0 INTRODUCTION
This course has been designed to prepare
students for one of the most important aspects
of business organization. Business
communication skill is a key element of achieving
success by any business. Lack of good
Communication process within and outside the
organization is capable of making the
business organization lose growth. This means a
bad signal for the continuity of the organization.
Therefore, knowledge of this course is
very important to all prospective business
men and women including business oriented
students. Before going into the details of
what business communication skill means, let us
highlight the objectives.
2.0 OBJECTIVES OF THE NOTE
After completing this note, you will be able
to:
· Explain the concept of
business communication skills.
· Discuss what communication
studies is all about.
· Explain and discuss the
need for business communication training
3.0 MAIN CONTENT
3.1 Introduction to Business communication
skills
Communication is an essential aspect of
business life. Everyday, business persons have to
communicate with people at different levels
of the organization or with people external to
the organization. And in this globalised
environment they also have to communicate with
people from different countries, with
different cultural backgrounds.
Poor or inaccurate communication can lead to
conflict and negativity in the workplace.
It could even lead to the cancellation of a
deal or the loss of customer goodwill.
In this competitive environment, businesses
cannot afford such losses.
Business communication examines verbal,
nonverbal and written communication in the
world of business. Through numerous examples
of effective speaking, writing,
negotiating and interviewing is explored
Whether we are talking about procedures, work
requests, or daily logs...whether we are
talking about applying for a new position,
making a suggestion for an in-house
improvement, or asking for a rise...whether
we are talking about customer service
responses, marketing details, or client
offers...ALL of it is accomplished through written
or verbal communication.
Now, every business wants to increase
profits, improve customer satisfaction, and
maintain a superior professional reputation.
Your image isn’t yours alone; your image,
your reputation reflects on your coworkers,
your manager, everything to do with your
company – even up to an international level
corporation! But you want to be considered a
valuable employee that contributes to the
company’s image, right? How else do you gain
promotions and rise and move up the ladder of
success? You don’t without the most basic
of job skills – good communication!
Communication is a two-way street. Not only
do you have to convey your own ideas
clearly, but you also must be able to listen
closely and understand the ideas of others as
well. Many people can communicate well either
in writing or speech, but often they can’t
do both. The secret is to transfer what you
do well from one to the other – because good
written and verbal communication skills do
have some similar qualities, including the
following:
3.2 Communication studies
Communication studies is an academic field
that deals with the processes of
communication, commonly defined as the
sharing of symbols over distances in space and
time. Hence, communication studies encompass
a wide range of topics and contexts
ranging from face-to-face conversation to
speeches to mass media outlets such as
television broadcasting. Communication
studies as a discipline, is also often interested in
how audiences interpret information and the
political, cultural, economic, and social
dimensions of speech and language in context.
The field is institutionalized under many
different names at different universities and in
various countries, including
"communications", "communication studies", "speech
communication", "rhetorical
studies", "communications science", "media studies",
"communication arts", "mass
communication", "media ecology," and sometimes even
"mediology" although this latter is
a different area of study. Communication studies often
overlaps with academic programs in
journalism, film and cinema, radio and television,
advertising and public relations and
performance studies.
Communication studies is often considered a
part of both the social sciences and the
humanities, drawing heavily on fields such as
sociology, psychology, anthropology,
political science, and economics as well as
rhetoric, literary studies, linguistics, and
semiotics. The field can incorporate and
overlap with the work of other disciplines as
well, however, including engineering,
architecture, mathematics, computer science,
gender and sexuality studies.
The vast breadth and interdisciplinary nature
of communication studies has
understandably made it difficult for both
students and institutions to place it within the
broader educational system. Despite
intellectual incoherence, the field attracts and
sustains large numbers of students, scholarly
journals, professional associations, and
lively discussions across the academy for
researchers, educators, lawmakers, businesses,
and reformers.
Broadly understood, the contemporary study of
communication per se
interfaces and overlaps with areas such as
business, organizational development,
philosophy, languages, composition, theatre,
debate (often called "forensics"), literary
criticism, sociology, psychology, history, anthropology,
semiotics, international policy,
economics and political science, among
others. The breadth and the primacy of
communication in many areas of life is
responsible for the ubiquity of communication
studies, as well as for the resulting
confusion about what does and does not constitute
communication. Ongoing debates rage as to
whether communication studies can best be
understood as a discipline, a field, or
simply a topic.
Most graduate programs in Communication today
trace their history through speech to
ancient rhetoric. Programs in Communication,
Communication Arts or Communication
Sciences often include Organizational
Communication, Interpersonal Communication,
Speech Communication (or Rhetoric), Mass
Communication, and sometimes Journalism,
Film criticism, Theatre, Political science
(e.g., political campaign strategies, public
speaking, effects of media on elections), or
Radio, Television or Film production.
Graduates of formal communication programs
can be found in a wide range of fields
working as university professors, marketing
researchers, media editors and designers,
speech therapists, journalists, human
resources managers, corporate trainers, public
relations practitioners, and media managers
and consultants in a variety of fields
including, media production, life coaching,
public speaking, Organizational, political
campaign/issue management and public policy.
Communication is often recognized as a
cornerstone of modern society—it would be hard
to conceive of modern life without it. However,
communication as an English-language
field of study and a subject of social
thought took off only in the first part of the twentieth
century, and is thus a relatively recent and
thus unsettled discovery. In what is sometimes
called the "transmission" view,
communication is a process by which messages are sent,
transmitted, filtered, and received. At core,
the transmission view maps closely onto
information theory nothing of
Communication." A more recent "ritual" view, proposed
by the late James W. Carey, holds that
communication partakes in central daily rituals
that forge meaningful human relationships and
commnoteies. While transmission
proposes a model of communication as
transportation (across space, in one time), the
ritual model proposes that meaning can be
constituted in repeated media events (across
times, in one space). The newspaper, for
instance, does not only transmit messages to the
reader through text, but reminds and
reassures the reader through repeated and
meaningful events, such as its morning
appearance on the doorstep and a familiar page
layout. A fuller conceptualization of
communication activity, many scholars (e.g., Packer
and Robertson, 2006) contend, lies somewhere
between and beyond these two views.
3.3 Business Communications training.
Communications training provides necessary
skills for individuals to be effective in
business. Effective communication is vital
for the success of personal interactions and for
Organizational communication. Communication
skills are particular to various situations.
It is thus imperative to undergo
communications training to develop and improve
communication skills related to various roles
in organizations. Communications training
must balance both theoretical and practical
skills required for good communication.
3.3.1 Purpose of learning business
communication skills
In organization, it is necessary to
communicate with different sub-groups and overcome
difficulties in effective communication.
Since each sub-group has a unique sub-culture,
an effective communications trainer may
assist Organizational members in improving
communications between sub-groups of the organization.
It is necessary to ensure that
communications between individuals the
various sub-cultures serve to meet the mission
and goals of the organization. Communications
training can assist leaders to develop the
ability to perceive how various individuals
and subgroups relate to each other and make
appropriate interventions.
3.3.2 Types of skill development.
· Listening
skills.
· Influence
Skills.
· Responding
to conflict.
· Interviewing
skills.
· Study
skills.
· Negotiation.
· Writing
skills; business and technical writing.
· Public
speaking, effective presentations.
3.3.3 Benefits of business communication
training
1. Business
communication training: It is
possible for developing the skills needed for
business networking and enhance their
communication skills. It helps in communicating
the apt message to the appropriate person at
the most right time and to effectively manage
and develop assertive skills. It enables
candidates to manage competently, maintain longterm
relationships, form new alliances, meet new
people and establish contact with them
and develop relationship with them
2. Corporate
communications training: It is
useful for corporate events and helps in
dealing with other corporate participants,
besides being helpful for routine dealings.
3. Executive communication training: It focuses on how to conduct meetings by
helping to develop facilitation skills and through
exceptional executive communication
coaching, candidates learn how to open,
manage, as well as end meetings.
4. Crisis communication training: It enables candidates to communicate while
dealing
with the various difficulties and emergencies
that can arise including conflict
management and change management. With
training, candidates will be fit to come up
with beneficial solutions for solving the
crisis or conflict or make change/transition
easier.
5. Public
speaking training: It is
very useful to make presentations, for developing their
verbal communication skills so that it is
possible to express their facts publicly with great
confidence. This is useful for even sales and
marketing personnel who need to express
things in the best possible way.
4.0 CONCLUSION
After undergoing business communications
training, candidates can evolve
communications strategy that integrates with
business plans and achieve effective
workplace communication, enhance
productivity, relate to others more efficiently,
improve customer service, deal with difficult
customer situations satisfactorily, make
changes effectively and efficiently, notee
employees and motivate them to achieve goals,
build successful performance-oriented team
and effectively make and communicate
performance assessment of employees.
5.0 SUMMARY
This note has introduced to you what business
communication skills are all about.
Communication studies and business
communication training were explained. These will
help you to have an insight into what is
expected in the subsequent notes
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